Grout Painted Products Strategy 
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. While Surfaces remains the main stage for most manufacturers, new products are hitting the streets—and dealer showrooms—this fall that have never been seen before.
Floor Covering News
FEBRUARY 20, 2023
Now, visuals are back in fashion and suppliers unveiled resilient product lines that were dressed to impress. I would say a major storyline in the industry is growth in light, warm colors, whereas the last couple of years, we’ve probably been in a mid-neutral, rustic area,” said Jenne Ross, product director, Karndean.
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Floor Covering News
MARCH 13, 2023
Orlando – Coverings has released a sneak peek of new tile and stone products, along with a select preview of installation materials, tools and technology products, that will be showcased at Coverings 2023, set to take place April 18-21, 2023, here at the Orange County Convention Center. Roma, the latest collection from Tagina S.P.A.,
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Daltile, Marazzi, AO Daltile, Marazzi and AO launched new products that cater to five themes driving home design today: Elevate Life, Dreamscape, Seize The Day, Essential Luxury and Tender Living.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Another step-up product from Aperion Surfaces is its New World II line, the company’s thickest, widest SPC collection in its portfolio.
Floor Covering News
SEPTEMBER 3, 2020
Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Don’t underestimate the power of paint,” she said. Seeing is believing.
Floor Covering News
FEBRUARY 16, 2022
And would enough new product make it through supply chain bottlenecks, cost challenges and general pandemic-related issues to provide a positive outcome for dealers? When it comes to the resilient category in particular, it was clear it’s no longer about getting products to market first in an effort to be seen in a crowded category.
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