Floor Covering News

SEPTEMBER 20, 2021

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Ava by Novalis. plank format. A SCENDANT.

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Floor Covering News

MARCH 13, 2023

“After more than 30 years, Coverings continues to be the pre-eminent event for the global ceramic tile and natural stone industry as well as the pinnacle for product innovations and trends,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As As the No.

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Products Mosaics Porcelain Natural Stone 52

Floor Covering News

FEBRUARY 20, 2023

Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. For Cali, the company’s California lifestyle branding and unique go-to-market strategy are designed to make it an easy sale for its trusted customers. “We

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