Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. The line also features integrated grout lines offered with a quicker installation. A SCENDANT.
Floor Covering News
MARCH 13, 2023
“After more than 30 years, Coverings continues to be the pre-eminent event for the global ceramic tile and natural stone industry as well as the pinnacle for product innovations and trends,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As As the No.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Floor Covering News
MARCH 5, 2020
Emser Tile, for example, reinvigorated its Esplanade line of travertine-inspired glazed porcelain with a new polished look that it unveiled at TISE. There are staple products, but now people want to incorporate some pop,” said Kathy Greene, director of brand strategy and communications. Also, you’re actually bringing DIY into tile.
Floor Covering News
FEBRUARY 20, 2023
Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. For Cali, the company’s California lifestyle branding and unique go-to-market strategy are designed to make it an easy sale for its trusted customers. “We
Expert insights. Personalized for you.
98 
Let's personalize your content