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The Industry Disrupters of 2020

Floor Covering News

Disruptive brands are the ones that set the standard for everyone else to strive to emulate. By conducting beta tests for more than half a year, FloorForce was able to prove that a more integrated digital-to-physical experience led to higher quality leads, more sales of target products and increased consumer satisfaction.

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Looking back: Don Finkell

Floor Covering News

I said, “If you really want to increase production, let me put in the part that we’re grading out because it doesn’t meet your standards.” It was some- thing the sales associate could tell people. I traveled to South America, Indonesia—different places. I told them I was making every stick of FSC maple I could get my hands on.

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Hardwood: State of the Industry 2022

Floor Covering News

We’re trying to find a high-quality option,” said Wade Bondrowski, director of sales, U.S. We’re bringing in material from Vietnam, Indonesia and Malaysia, and container rates out of those countries has been increasing. Still, according to Jodie Doyle, vice president of sales and marketing, demand is strong.

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Tariffs on Chinese hardwood imports linger

Floor Covering News

Beyond the ‘Trump tariff,’ there’s an anti-dumping duty, a countervailing duty and a standard duty,” said Brian Carson, CEO of AHF Products, which markets the Bruce, Hartco, Homerwood, LM Flooring and Robbins brands. When you add those four together, they add up to what it really costs to bring product into America.

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