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Alliance Flooring members confident in Perfect Home

Floor Covering News

Simply put, Perfect Home is a curated selection of products designed to simplify the shopping experience for the consumer. It uses a two-pronged approach to flooring sales—merchandising and technology—to bridge the gap between the digital and in-store experience. The AI RSA (Beth) is a tremendous leap forward.

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David vs. Goliath: Thriving next door to the big boxes

Floor Covering News

The mass merchant channel represents more than 25% of retail flooring sales, according to Floor Covering News research. What’s even more imposing is the nearly $17 billion in combined flooring sales of the “Big 3:” Home Depot, Lowe’s and Floor & Decor. Some have interior design experience and can help the customer design a space.”