Floor Covering News

JANUARY 18, 2022

Why do I need a sales desk that separates staff from customers? Those places pack in products and make customers feel crowded. We believe the products we sell are like works of art, so we are displaying them that way. Des Moines, Iowa. Our expanded sales force quickly became the driving force behind our pandemic growth.

Iowa 98

Iowa Sales America Ohio 98

Floor Covering News

SEPTEMBER 23, 2021

Many veteran retailers recall fondly a time when carpet was their mainstay product—long before LVT emerged. About the product: Confetti III is a residential textured carpet from Dream Weaver, Engineered Floors’ residential brand. Doug Bertrand, Carpetland USA, Davenport, Iowa. This product has value written all over it.

Iowa 98

Iowa Chicago Products Colors 98

Floor Covering News

MARCH 19, 2024

Simply put, Perfect Home is a curated selection of products designed to simplify the shopping experience for the consumer. It uses a two-pronged approach to flooring sales—merchandising and technology—to bridge the gap between the digital and in-store experience. Consumers want to see your 10 best products, not 100 pieces of carpet.

Flooring 81

Flooring System Iowa Industry 81