Marble Painted Porcelain Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Inhale is even more rustic because it gives the appearance of a hand-painted tile—something that you put in brand new but it looks like it’s been there for years, which we’re seeing a lot of requests for.”
Floor Covering News
JUNE 7, 2021
They are always coming to us with ideas and strategies on new merchandising concepts and new product development—additional ways of growing our business together. Jason Waggoner, business development manager, ICC Floors and Paint, Indianapolis, said the Defend product line is without a doubt a boon to business. “It
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Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Ava by Novalis. plank format.
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. To start, Holle suggested retailers group like colors and materials together, add room scenes and utilize paint. Don’t underestimate the power of paint,” she said.
Floor Covering News
FEBRUARY 16, 2022
As a result, Bella has reinvigorated its go-to-market strategy as well as launched a new portfolio of hard surfaces products—including rigid core lines that run the gamut from mid-$1 to $4 price points, providing a good/better/ best option for dealers. With the micro and painted bevel, we weren’t getting the results we wanted.
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