Marble Stone Strategy Travertine 
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.
Floor Covering News
FEBRUARY 12, 2024
What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It Gamma—what Warren called the brand’s crème de la crème at the show—is a real marble mosaic that features drastic veining on top of exotic colors.
Floor Covering News
FEBRUARY 20, 2023
Republic tapped the tile-look trend with the introduction of Solar Granite, a shiny marble look product, which is slip resistant and scratch resistant. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process.
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