article thumbnail

Urbanfloor looks to raise the stakes with Timbertop Deluxe

Floor Covering News

” All these characteristics are readily evident in product like Mauritius from the Timbertop Lifestyle Collection. Sales, merchandising tools. “By comparison, our reactive staining process requires seven steps applied over the course of five to six weeks to achieve the desired color.

article thumbnail

Latest hardwood trends focus on color, format

Floor Covering News

Today’s trends are still oriented towards return to nature, and matte floors that express the natural authenticity of wood,” said Brad Williams, vice president of sales and marketing, Mirage. but narrower formats are re-emerging Interest in hardwood patterns like herringbone and chevrons continues to drive sales.

Trends 98
article thumbnail

Wood: Latest trends inspire product development

Floor Covering News

The colors we’re offering today are more pure, organic and warm,” said Wade Bondrowski, director of sales, USA. Setiawan cited Mauritius from Urban’s TimberTop collection showcased on the floor at the booth. Nature-inspired tones are also driving product development at companies like Mercier Wood Flooring. Finishes go high-tech.

Trends 75