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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.

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Bigger Is Better: Large Format Porcelain Tile

Architectural Ceramics

Architectural Ceramic’s put together a small list of some of our large format porcelain tile collections. About Porcelain Tile. Why are large format tiles typically porcelain? Porcelain tile is fired at a higher temperature. Porcelain tile is an excellent option for commercial or residential spaces.

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March Madness: ACI’s Final Four Tile Matchups

Architectural Ceramics

Let’s see how your tile picks compare to a few of our own; and which material, porcelain, ceramic, glass or stone is favored to take it all. Durable, non-porous, predictable — Porcelain is an obvious choice when consistency is the name of the game. Natural Stone. Tile Stats By Type.

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Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Architectural Ceramics is here to help you know what type of range, be it subtle or extreme, to expect from ceramic, porcelain and stone; and to know how best to prepare for it.

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Tile with Money in Mind

Architectural Ceramics

Since we’re on the heels of our March Madness: ACI’s Final Four Tile Matchups blog, let’s round out a list in the same main tile types: porcelain, ceramic, glass and natural stone. Our Monroe Collection isn’t a ceramic, but a porcelain that looks like one. Ceramic: OK, you caught us.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

Throughout the course professional sales techniques and tactics are taught. This course is designed to give salespeople the tools they need in order to increase sales and avoid customer false expectations and more. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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