Floor Covering News
JANUARY 19, 2024
Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.
Floor Covering News
JANUARY 10, 2020
When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.
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Floor Covering News
DECEMBER 8, 2021
Oberlin, Ohio—The Natural Stone Institute will welcome three individuals to its board of directors in January 2022. Sam Arcot, Rugo Stone, LLC. Arcot is the special projects manager at Rugo Stone in Lorton, V.a. He is an MBA graduate with a strong background in sales, marketing and business development.
Architectural Ceramics
MARCH 30, 2018
Another porcelain pick, comes from Casey Terrell, an east-coast native who drives our internet sales. Natural Stone. AC’s Altimetry in Calcatta Tia natural stone; image via architecturalceramics.com. If you love veining and variation, then natural stone is your natural bracket pick.
Architectural Ceramics
OCTOBER 13, 2017
The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Porcelains too, can be made with a uniform look or to mimic veining found in natural stone. Natural Stone Variation. Natural Stone Variation.
Architectural Ceramics
APRIL 17, 2018
Since we’re on the heels of our March Madness: ACI’s Final Four Tile Matchups blog, let’s round out a list in the same main tile types: porcelain, ceramic, glass and natural stone. Natural Stone: A variation on the penny round theme, the Effervescence Collection plays with multiple sizes of circles.
Floor Covering News
APRIL 29, 2020
Throughout the course professional sales techniques and tactics are taught. This course is designed to give salespeople the tools they need in order to increase sales and avoid customer false expectations and more. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.
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