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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Bigger Is Better: Large Format Porcelain Tile

Architectural Ceramics

Architectural Ceramic’s put together a small list of some of our large format porcelain tile collections. About Porcelain Tile. Why are large format tiles typically porcelain? Porcelain tile is fired at a higher temperature. Porcelain tile is an excellent option for commercial or residential spaces.

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Emser releases new tile product catalog

Floor Covering News

Trend research, global sourcing, sales and leadership come together resulting in a cohesive and in-depth book outlining Emser’s catalog of offerings, which absolutely include something for everyone seeking tile and stone solutions.”. The post Emser releases new tile product catalog appeared first on Floor Covering News.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential. Sustainability.

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March Madness: ACI’s Final Four Tile Matchups

Architectural Ceramics

Let’s see how your tile picks compare to a few of our own; and which material, porcelain, ceramic, glass or stone is favored to take it all. Durable, non-porous, predictable — Porcelain is an obvious choice when consistency is the name of the game. Natural Stone. Download your own 2018 Tile Bracket here.

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Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Architectural Ceramics is here to help you know what type of range, be it subtle or extreme, to expect from ceramic, porcelain and stone; and to know how best to prepare for it.