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Don’t judge a book by its cover in sales

Floor Covering News

But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. A sales rep may be tempted to undersell a client who looks a bit scruffy or try to oversell to a person who pulled up to the parking lot in a Mercedes. The key is to not let it negatively impact your business. “I

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Mohawk, Plastic Bank fight waste, poverty

Floor Covering News

According to Phil Shuttlewood, sales director with Plastic Bank, it’s the company first collaboration with a flooring manufacturer. Pure Tech tie-in Seth Arnold, right, vice president of residential marketing, Mohawk, talking up the virtues of the new Pure Tech PVC-free resilient product with Jerry, left, and Frank Flores of Carpet Caravan.

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Making the transition to employee-owned dealer

Floor Covering News

That was the situation I faced in May 2022, when I took over the role of president at Sacramento, Calif.-based After more than 30 years of successfully serving the Greater Sacramento community, the company’s founders, Meredith and Jeff Krekelberg, were looking to retire. based Gold River Flooring. Don’t be afraid to adapt.

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Mohawk retail partners amped up for Edge Summit

Floor Covering News

I’m looking forward to attending this year for the training and to see all the new products and technologies that Mohawk has to offer,” said Rick Costner, owner of Jacksonville, Fla.-based That’s the case with our sales reps all the way up to our district managers and even the vice presidents. So many reasons to attend.

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Examining the exodus: Impacts of urban migration

Floor Covering News

Urban housing markets also saw a decline in overall home sales, according to a report by realtor.com. Lauren Voit, president, said managing the store’s new leads is like drinking from a fire hose—they can barely keep up as more consumers continue to purchase “higher-quality products and even luxury lines.”. Arnette is not alone.

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