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Don’t judge a book by its cover in sales

Floor Covering News

This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. We market to the better products, and that’s what people come in for.”

Sales 75
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Mohawk retail partners amped up for Edge Summit

Floor Covering News

I’m looking forward to attending this year for the training and to see all the new products and technologies that Mohawk has to offer,” said Rick Costner, owner of Jacksonville, Fla.-based That’s the case with our sales reps all the way up to our district managers and even the vice presidents. So many reasons to attend.