Don’t judge a book by its cover in sales
Floor Covering News
APRIL 24, 2023
This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. We market to the better products, and that’s what people come in for.”
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