America Canada Sales Strategy 
Floor Covering News
FEBRUARY 12, 2021
Consumer financing is probably the most underutilized sales tool by most flooring retailers,” said Keith Spano, president of Flooring America/Flooring Canada. “On On average, consumer financing is used on 5% of sales by most flooring retailers. This is an incredible sales tool for the RSA. The best average 35%.
Floor Covering News
MAY 2, 2023
For those who can tackle the category at the retail level, benefits abound—higher profit margins and ticket sales as well as forging a reputation for style and design, to name a few. The dealer who actively sells ceramic tile is invariably making a higher ticket sale, which will add to overall revenue growth and profitability for the dealer.”
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Floor Covering News
MAY 15, 2023
FCNews rounded up scores of retailers from around the country to get their advice and strategies on a host of topics—customer service, merchandising, marketing and promotion and hiring, training and recruiting. What can I do to help you narrow down your selections?’” —TRAVIS CARLSON, Carlson’s Flooring America, Fort Myers, Fla.
Floor Covering News
JULY 15, 2021
We adapted, went digital and we were able to share information and strategies to survive and, in many cases, thrive. That sentiment was shared by Chris Thompson, regional sales manager with Quebec-based Boa-Franc, maker of the Mirage brand. The traffic has just been incredible,” said Jodie Doyle, vice president of sales and marketing.
Floor Covering News
AUGUST 15, 2023
—Longtime flooring executive Steve Sieracki has been named senior vice president for Flooring America, Flooring Canada, International Design Guild and The Floor Trader divisions of CCA Global. Most recently, Sieracki was vice president of residential sales for Shaw Industries.
Floor Covering News
APRIL 15, 2024
Taylor Swift’s Eras Tour, meanwhile, brought in more revenue in North America in 2023 than dozens of nations generate in a year, amassing upwards of $1 billion in ticket sales alone for the North American tour. and Canada, however, have struggled just to stay even. “Q1 What’s more, consumers spent $145.5
Floor Covering News
AUGUST 6, 2021
She was—and continues to be—on the frontline of customer engagements, leveraging flooring industry knowledge with her sales skills. She has created and implemented training programs for independent flooring retailers, distributors, manufacturers and sales reps for the past 50 years, developing programs to help grow their businesses.
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