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Portugal: tile tradition and technology

Diary of a Tile Addict

Earlier this year Diary of a Tile Addict was invited on a four-day ceramic tile study tour of Portugal. As a long-term admirer of Portugal’s long and influential ceramic tradition, DOATA’s founder, Joe Simpson readily accepted the invitation. Photo credit: Portugal Ceramics: Vasco Duarte. Unforgettable!

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Portugal: tile tradition and technology

Diary of a Tile Addict

Earlier this year Diary of a Tile Addict was invited on a four-day ceramic tile study tour of Portugal. As a long-term admirer of Portugal’s long and influential ceramic tradition, DOATA’s founder, Joe Simpson readily accepted the invitation. Photo credit: Portugal Ceramics: Vasco Duarte. Unforgettable!

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Ceramic: Avoiding common pitfalls many RSAs encounter

Floor Covering News

“The biggest challenge for the dealer today is the shortage of skilled technicians to install ceramic tile,” explained Tony Wright, director of dealer sales, Dal-Tile. We also provide support at the local level with over 200 sales service centers located around the U.S. MSI has over 40 warehouse locations nationwide.

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Ceramic: Category reaps benefits of booming housing market

Floor Covering News

Daltile’s new Defend is a distinct product line of high-performance ceramic tile featuring Microban technology, which will not wash off or wear away. suppliers are touting record-high sales in 2021 and expected ongoing growth as a result of changing consumer habits and a booming housing market —both spurred by the COVID-19 pandemic.

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New merchandising concepts elevate tile category

Floor Covering News

However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0

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Breaking into tile without breaking the bank

Floor Covering News

For those who can tackle the category at the retail level, benefits abound—higher profit margins and ticket sales as well as forging a reputation for style and design, to name a few. These product advantages create elevated demand from consumers seeking ceramic among the dizzying array of flooring options.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.

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