Ceramics Porcelain Sales Training 
Floor Covering News
APRIL 22, 2024
Those challenges usually include labor, training, infrastructure and limited showroom real estate, to name a few. The biggest challenge for the dealer today is the shortage of skilled technicians to install ceramic tile,” explained Tony Wright, director of dealer sales, Dal-Tile. “The For Emser, training is No.
Floor Covering News
NOVEMBER 28, 2022
—Sika, a global supplier of specialty industrial chemicals, welcomed 23 installers from all over the state to its facility here for a two-day event focused on training and testing, held November 16 and 17. Sika partnered with the Ceramic Tile Education Foundation (CTEF) to host evaluations for its Certified Tile Installer (CTI) program.
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Floor Covering News
FEBRUARY 6, 2024
—The National Tile Contractors Association ( NTCA ) trainers will be touring nine states, offering 17 free, standards-based workshops and eight free regional trainings this year—nearly double the number provided in 2023. Regional trainings will be held in: Ariz., Workshops will be held in: Calif., Workshops will be held in: Calif.,
Floor Covering News
SEPTEMBER 12, 2022
The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside. told FCNews.
Floor Covering News
MAY 2, 2023
For those who can tackle the category at the retail level, benefits abound—higher profit margins and ticket sales as well as forging a reputation for style and design, to name a few. These product advantages create elevated demand from consumers seeking ceramic among the dizzying array of flooring options.
CTDA's Tiledealer Blog
MAY 20, 2016
The University of Ceramic Tile and Stone’s (UofCTS) Online. “Understanding the Basics of Ceramic Tile” Course is Updated. UofCTS also releases CTDA Certified Ceramic Tile Specialist (CCTS) Study Guide online course. Education is the fastest and easiest way to increase sales and profits!
Architectural Ceramics
MAY 17, 2019
AC: Tell us a bit of background about yourself, how did you come into your current role with Architectural Ceramics? Rachelle: I am an Interior Designer by education, but fell into sales when I lived in Arizona. After my husband and I moved to the DC area in 2011, I found Architectural Ceramics. AC: Favorite tile, check.
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