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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

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Retailers share their A+ products from 2022

Floor Covering News

M any flooring retailers experienced a surplus of inventory in 2022 due to supply chain improvements. But in the end, it was the quality of the products in their assortment—not the quantity—that stood out. Lasting Traditions by Robbins About the product: Robbins Lasting Traditions is both timeless and traditional. inches to 75.6

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What will be the hottest flooring categories in 2024?

Floor Covering News

It’s that time of year again when flooring retailers make their product selections for the hottest flooring categories—for their customers and for their bottom lines. While the usual suspects like SPC/rigid core will be at the top of dealers’ wish lists, they are also looking for emerging products or hidden gems to latch onto.

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Is it all waterproof: How many waterproof flooring lines are enough?

Floor Covering News

W hen it comes to “waterproof” flooring—or water resistant, as most flooring retailers will attest —how do you know how much is enough? However, how do flooring retailers know how much is enough? If a vendor did not match our core values, we did not use them no matter what product they offered.“ We sell eight brands.

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Alliance Flooring holds Connect ’21 event

Floor Covering News

During Connect ’21, Ron Dunn (left) and Ryan Dunn likened the toy that always bounces back-no matter how many times it gets knocked around-to its Alliance Flooring retailers during the pandemic. Alliance Flooring said it plans to hold an in-person convention at Rosen Shingle Creek in Orlando during the second half of 2021. Josh Elder).

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Made In the USA: AC Tile Lines Made in America

Architectural Ceramics

While Encore Ceramics calls Oregon home, Architectural Ceramics is pleased to offer their product on the east coast. Check out Encore Ceramic’s 2017 Online Catalog to view the full product line or to learn more about their environmentally-friendly processes. Euphoria, is handmade by artisans in Colorado.

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Latest Urbanfloor line is ready for ‘Prima’ time

Floor Covering News

Several years after the wildly successful launch of its popular Timbertop Series of long (and extremely wide) high-end wood flooring, Urbanfloor is banking on achieving similar success with the rollout of Prima Lusso—a distinct collection of engineered wood flooring products designed to offer retailers more trade-up opportunities.

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