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EJ Welch expands leadership team

Floor Covering News

The latest initiative in its efforts to grow its brand nationwide is hiring and promoting a wide range of seasoned professionals with experience in commercial and residential flooring and installation products. She brings years of expertise in flooring sales management, new business development, project management and strategic planning.

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Made In the USA: AC Tile Lines Made in America

Architectural Ceramics

Photo: Miramar mosaic in Ocean quartz glaze with Calacatta honed stone dots, image via Encore Ceramic’s 2017 Catalog. While Encore Ceramics calls Oregon home, Architectural Ceramics is pleased to offer their product on the east coast. Euphoria, is handmade by artisans in Colorado. Pratt & Larson.

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WPC vs. SPC: How competing cores thrive at retail

Floor Covering News

For a retail operation and its RSAs to remain valuable to their consumers, they must find a way to recommend the best match, and experts say qualifying the sale is the key. Bruce Odette, owner, Carpet Exchange, Colorado, agreed, adding that WPC’s comfort-first characteristics can be marketed as an added value for an upgraded price point.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. Ukraine is a major exporter of agricultural commodities such as wheat and corn, and the conflict has disrupted production and export capabilities.