Colors Demo Design Sales 
Floor Covering News
JANUARY 27, 2023
—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping experience, Mohawk’s SmartStrand Color Wall is designed to inspire consumers to easily shop and confidently select a color and comfort level for their home.
Floor Covering News
NOVEMBER 29, 2022
—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping experience, Mohawk’s SmartStrand Color Wall aims to inspire consumers to easily shop and confidently select a color and comfort level for their home.
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Floor Covering News
FEBRUARY 16, 2022
The company also showcased its Longboards, which offers longer/wider planks in styles that are easy to maintain and design with. Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We Planks measure 7 x 48 and are available in 10 colors. So, Bella 2.2—as
Floor Covering News
FEBRUARY 10, 2020
Exhibitors’ spaces were packed with opportunities to demo and touch and feel products. More importantly, he said re-bookings were for TISE 2021 were “very strong,” with the sales office on the show floor packed daily with exhibitors rebooking steadily for next year. “We Mohawk unveiled its ‘reimagined’ space at the show.
Floor Covering News
FEBRUARY 21, 2020
Multi-family housing activity in 2019 can be best be described as lackluster, especially compared to the sales seen on the single- family side of the business. The housing market is important to the flooring industry, representing an estimated one-third of residential sales. Flooring trends.
Floor Covering News
OCTOBER 22, 2021
By Megan Salzano—I t’s no secret that dealers looking to boost their ticket sales would do well to sell the total package for each flooring installation. At the same time, profiles provide the special flourish at a transition point or flooring edge, the embellishment on a stair tread and the thoughtful design details at every turn.
Floor Covering News
APRIL 17, 2023
Austin, Texas—Mohawk in 2023 is bringing back one of the most successful marketing campaigns in company history—only this time it is enhanced with sustainability and causal elements designed to resonate with a new, younger consumer. Rhinory, a 55-acre ranch located here, is dedicated to conservation and preservation of the species.
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