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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. We purchased a distribution center there, and I moved out to Houston to open that up.

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Trendspotting: Cooler tones give way to warmer hues

Floor Covering News

By Jacqueline Hinchcliff—W hen it comes to emerging color trends in flooring, what works in one region of the country might not fly elsewhere. Colors like cream, beige, blonde and sand are gaining popularity among consumers across the country. Venetian Blinds Carpet One Floor & Home. Houston, Texas. “We

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. What can I do to help you narrow down your selections?’” —TRAVIS CARLSON, Carlson’s Flooring America, Fort Myers, Fla. Have you installed any new flooring in your showroom?

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Coverings 2022 shines light on innovation, design

Floor Covering News

The show itself, while slightly lagging behind in attendance compared to pre-pandemic years, was awash with flooring suppliers, dealers, distributors, designers and architects who were excited to get back to business and meet their partners and peers face-to-face to build business in 2022. And we’re happy to facilitate that.”.

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Must-have rigid core brands for 2021

Floor Covering News

The new year is moving right along, and with it has come new innovations and product lines from top brands across flooring categories. When looking for new rigid core flooring lines to onboard or turning to a proven collection to make the sale, flooring retailers seek out specific qualifications in both the product and supplier.

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Retailers of the Year 2022: Flooring 101 & Meek’s

Floor Covering News

Specialty flooring retailers are the drivers of this industry. In choosing their top retailer partners, suppliers looked beyond sales volume to other key attributes such as communication skills, trust, company culture and even benevolence as differentiating factors. Flooring 101. What Lions Floor had to say.

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NFA showcase: Attendees relish face-to-face opportunities

Floor Covering News

Las Vegas—The NFA specialty vendor showcase that convenes on the eve of Surfaces has been called the most meaningful four hours in flooring—a forum that allows more than two dozen vendors to meet with 43 of the most influential flooring retailers in the industry, all in one room. Flooring of Oklahoma City.