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NFA Showcase: Supplier turnout, product diversification excites dealers

Floor Covering News

Jan Luan of SLCC Flooring with retailers at the NFA Showcase, from left: Steve Coles, Michael Longwill and Jimmy Poulos. We saw a good mix of products, including hardwood and even rugs,” said Raffi Sarmazian, co-owner of Sarmazian Brothers Flooring, Waterloo, Ontario, Canada. based Flooring 101. Word of mouth here is big.”

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. What can I do to help you narrow down your selections?’” —TRAVIS CARLSON, Carlson’s Flooring America, Fort Myers, Fla. Have you installed any new flooring in your showroom?

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Daltile leads with innovation, stylish solutions

Floor Covering News

By Megan Salzano While the challenges of 2020 hit us all pretty hard, the final months gave the industry an unexpected boom in business that flooring dealers are still enjoying today. They are fantastic partners,” said David Chambers, director of flooring, Nebraska Furniture Mart, Omaha. It’s not just tile.

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Dealers laud Mohawk’s best business-building intros

Floor Covering News

This year Mohawk took the wraps off a number of new products and programs across all categories designed to make things easier and increase profits for floor covering retailers. The first thing is the new Mohawk Color Wall , which I believe will make a difference. Mike Morris Millers Flooring America Logansport and Lafayette, Ind.

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Tips to jump-start your mobile showroom business

Floor Covering News

Michelle Bayer, owner, Floor Studs, based in Irvine, Calif., I either narrow down what my customer wants before I bring her samples to match—or I will bring a couple of different types of flooring to narrow down color and style on the visit,” Bayer explained. “My Tip #1: Limit the sample selection. We will come to you.’

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DuChateau broadens its scope with The Guild

Floor Covering News

DuChateau is helping specialty flooring retailers tap a new type of home-owner with The Guild collection. The line, designed with the company’s commitment to high style, distinction and elegance in mind, is an engineered, European oak wood flooring finished with a matte UV lacquer, all at an affordable price. told FCNews.