article thumbnail

NFA Showcase: Supplier turnout, product diversification excites dealers

Floor Covering News

That sentiment was shared by other NFA dealers, including Jason Waggoner, vice president of sales for Indianapolis-based ICC Floors, who said his team welcomed the addition of hardwood, laminate and tile variations. It’s nice to see something other than vinyl.” The products weren’t just for show, either.

Products 105
article thumbnail

Daltile leads with innovation, stylish solutions

Floor Covering News

And it’s all built on a chassis of beautiful design and color.”. Jason Waggoner, business development manager, ICC Floors and Paint, Indianapolis, said the Defend product line is without a doubt a boon to business. “It It’s not just tile. It’s tile that is designed to help their lifestyle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Winning at Retail 2023

Floor Covering News

For example, Pergo and Smartstrand are two excellent examples of clean, symmetrical displays with large product and color offerings; these displays offer an excellent ratio of both dollar value and SKUs per square foot of showroom space that they occupy. They need strong problem-solving skills and a strong desire to serve our customers.

Tulsa 98
article thumbnail

Cupboards Kitchen and Bath: So You Want(ed) To Go To The Super.

Discerning Design

I know that the Super Bowl is in a few hours, but had you planned a bit ahead this is some good info on the cash you might have spent to get to Indianapolis for the big game. Capital Cooking Offers COLOR! So You Want(ed) To Go To The Super Bowl. Seems like a lot for a single game, even for those of us in SEC Country. What do you think?

article thumbnail

Dealers laud Mohawk’s best business-building intros

Floor Covering News

To show the breadth and depth of the intros, the answers were quite varied: COLOR WALL/SIGNATURE TECHNOLOGY Steve DeSitter DeSitter Flooring Boiling Brook LeGrange Glen Allyn, Ill. The first thing is the new Mohawk Color Wall , which I believe will make a difference. Just the pop of color will allow the consumer to gravitate toward it.

article thumbnail

Tips to jump-start your mobile showroom business

Floor Covering News

I either narrow down what my customer wants before I bring her samples to match—or I will bring a couple of different types of flooring to narrow down color and style on the visit,” Bayer explained. “My Michelle Bayer, owner, Floor Studs, based in Irvine, Calif., My ‘showroom’ is completely tailored to each individual customer.”.

article thumbnail

DuChateau broadens its scope with The Guild

Floor Covering News

For Andrew Brownell, America’s Floor Source, Indianapolis, Ind., They always bring an in- demand product in terms of color, styles and benefits to the customer. Each collection varies in size with multiple color options that are inspired by people, craftsmanship and artistry. The Guild, too.