Colors Grout Marble Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Color, for example, was at the forefront. People are less afraid of using color—and bright colors,” Sigrist explained. “So, Marazzi’s Rice tapped the color trend as well as the desire for a handmade-look.
CTDA's Tiledealer Blog
FEBRUARY 12, 2019
Here’s a look at the patterns, colors, sizes and textures, which will continue to shape the industry: Florals & Leaves: With its pop of personality, florals and leaves are a perfect alternative to wallpaper – especially in commercial spaces seeking durability.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Floor Covering News
MARCH 29, 2022
Coverings has been the preeminent event for the tile and stone industry for more than 30 years,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As This series stands out for its predominantly white background and the veining in black and powerful colors. Plaster 2.0
Floor Covering News
JULY 15, 2021
I feel, as one of the first handful of major trade shows to take place, Coverings is knocking it out of the park,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews at the show. “At The design concept was seen across the show floor through the use of color, pattern, shapes and sizes.
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. A subtle striae of color creates a nimble palette of neutrals and timeless hues. Lions Floor will launch a new collection of SPC colors in the fourth quarter of 2021.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Lutea offers a wealth of design options and serene colors in wide planks to create a foundation for a luxuriously well-styled home.
Floor Covering News
MARCH 21, 2022
It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.
Expert insights. Personalized for you.
98 
Let's personalize your content