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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.

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Surfaces ’22: Tile suppliers reinvigorate show presence

Floor Covering News

Dal-Tile, for example, revamped its show strategy and provided not only a way for dealers to find new products but a way for those dealers to experience the shopping journey as their consumer does. Emser Tile also came to the show with a new strategy. But we’re seeing people are craving color.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It

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Coverings names best booth awards 2022

Floor Covering News

The Coverings 2022 best booth award winners are a collective group of highly creative tile and stone industry companies,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. The Museum brand stood out for superior and timeless appeal with large-format, marble-look porcelain.

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COVERINGS LEADS NATIONAL TILE DAY CELEBRATION WITH 2019 PRODUCT PREVIEWS & SOCIAL ACTIVATIONS

CTDA's Tiledealer Blog

Here’s a look at the patterns, colors, sizes and textures, which will continue to shape the industry: Florals & Leaves: With its pop of personality, florals and leaves are a perfect alternative to wallpaper – especially in commercial spaces seeking durability.

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Surfaces 2023: Tile emulates home trends

Floor Covering News

It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Color, for example, was at the forefront. People are less afraid of using color—and bright colors,” Sigrist explained. “So, Marazzi’s Rice tapped the color trend as well as the desire for a handmade-look.

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New merchandising concepts elevate tile category

Floor Covering News

MSI MSI’s latest Premier Porcelain Display features three premium collections—Kaya, Regallo and Savoy—positioned in a good/better/best pricing strategy. The display also incorporates coordinating mosaic and trim options for every color, which encourages add-on orders.”

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