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NFA Showcase: Supplier turnout, product diversification excites dealers

Floor Covering News

That sentiment was shared by other NFA dealers, including Jason Waggoner, vice president of sales for Indianapolis-based ICC Floors, who said his team welcomed the addition of hardwood, laminate and tile variations. It’s nice to see something other than vinyl.” The products weren’t just for show, either.

Products 105
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Daltile leads with innovation, stylish solutions

Floor Covering News

“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We It’s not just tile.

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Winning at Retail 2023

Floor Covering News

For example, Pergo and Smartstrand are two excellent examples of clean, symmetrical displays with large product and color offerings; these displays offer an excellent ratio of both dollar value and SKUs per square foot of showroom space that they occupy. Then follow up with the customer to make sure she is happy with her purchase.

Tulsa 98
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Tips to jump-start your mobile showroom business

Floor Covering News

“I either narrow down what my customer wants before I bring her samples to match—or I will bring a couple of different types of flooring to narrow down color and style on the visit,” Bayer explained. “My Friest made an outside hire to operate the mobile showroom, bringing in someone who had prior experience with in-home sales.