Colors Kitchen Marble Strategy 
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.
Floor Covering News
FEBRUARY 12, 2024
It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Color, for example, was at the forefront. People are less afraid of using color—and bright colors,” Sigrist explained. “So, Marazzi’s Rice tapped the color trend as well as the desire for a handmade-look.
Floor Covering News
APRIL 18, 2022
“The attendees and the exhibitors —and the world in general—are getting back to business, and face-to-face is really important in that engagement,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews. “I The collection is avail- able in three colors, surfaces and sizes.
CTDA's Tiledealer Blog
FEBRUARY 12, 2019
“National Tile Day is an opportunity to reflect on the true impact and advancements of tile – while giving designers a chance to showcase their favorite projects,” said Alena Capra, Certified Master Kitchen & Bath Designer and Coverings Industry Ambassador. “We
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. To start, Holle suggested retailers group like colors and materials together, add room scenes and utilize paint. Seeing is believing.
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. A subtle striae of color creates a nimble palette of neutrals and timeless hues. Lions Floor will launch a new collection of SPC colors in the fourth quarter of 2021.
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