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Tarkett expands Contour LVT line

Floor Covering News

Solon, Ohio—Tarkett, a global leader in innovative and sustainable flooring solutions, is refreshing its high-performing, premium Contour LVT offerings with two new design collections: Collaborative and Mindful Maker. To recolor any digitally printed pattern, customers can contact their local Tarkett sales representative.

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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

When helping a consumer find her ideal floor, experts say retail sales associates need to consider several factors, including the consumer’s lifestyle and the room in which the flooring is being installed. This gets way too complicated, and as sales professionals we can get too far out in the weeds. McMurtry is not alone.

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Roppe launches Rubber Stair Treads with DuPont Kevlar

Floor Covering News

Fostoria, Ohio—Roppe Corporation has introduced Roppe Rubber Stair Treads with DuPont Kevlar fibers, a long-lasting, high-performing tread backed by an industry-leading 25-year warranty. For more information, contact a Roppe customer service representative at 1.800.537.9527 or sales@roppe.com , or visit roppe.com/kevlar.

Ohio 98
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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. With the Surfaces launch of the SmartStrand Color Wall, Widdifield said Mohawk wanted a marketing campaign that would amplify its reach. “We

Texas 98
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Six tips to set up shop at home

Floor Covering News

This way, you’re customizing what’s in the van before you make that sales call,” he said. Tip #2: Develop standard operating procedures. You want to close the sale the first time you get into the home. If a collection has 20 SKUs, bring five of the best colors you know will sell.

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The Real Wood Coalition, part 5

Floor Covering News

“The last few years the hardwood category has lost share to these categories, but hardwood is rebounding and getting back to growth in 2021,” said Brad Williams, vice president of sales and marketing at Boa-Franc, makers of the Mirage brand. sales and marketing, Indusparquet. “In We see wide width demand in 3?4-inch

France 52
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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain is said to offer greater color clarity (5x more compared to traditional film products, the company said), embossed texture dimension, enhanced abrasion properties and is designed with 35 unique planks. retail sales often experience a noticeable dip during election years, as consumers curtail discretionary spending.