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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Must-have product introductions of 2023

Floor Covering News

I nnovation is at the heart of product development for flooring manufacturers. Fortunately, this year’s “must-have” product introductions serve as a compilation of in-demand and innovative soft and hard surface flooring. Following is a sampling of some notable products from 2023, along with their key selling points.

Products 105
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Karastan LuxeCraft debuts revitalized stone, wood fashions

Floor Covering News

In 2023, Karastan LuxeCraft is presenting the Artisan Reserve and Opulent Charm collections that feature 11 new high-end stone and wood styles created with WetProtect for the right kind of waterproof protection. In 2023, Karastan will enhance its LuxeCraft portfolio by adding WetProtect technology to all products.

Stone 95
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Lunada Bay Tile names Chris Moderwell regional sales manager

Floor Covering News

—Lunada Bay Corporation has expanded its sales team with the appointment of Chris Moderwell as the Southeast and Texas regional sales manager. Chris’ experience and expertise have already made him a key addition to the Lunada Bay Corporation team,” said Chris Brown, North American sales director for Lunada Bay Corporation. “We

Sales 52
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Tapping the high-end market with tile and stone

Floor Covering News

The ceramic, stone and porcelain tile category remains one of only two truly aspirational product categories within the industry, meeting the needs of the high-end market in several ways. Customization options are highly valued in the high-end market,” Paulo Pereira, vice president, national product, MSI, told Floor Covering News.

Stone 98
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Torlys to display new products at TISE 2022

Floor Covering News

Toronto, Ontario—Torlys is hosting the Torlys XPedition, an immersive booth experience showcasing its newest product innovations including Torlys Everest Hardwood and Cork at Surfaces, Feb. This collection features embossed texturing for a natural look and feel, in six on-trend colors, according to the company.

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Employee Spotlight: Commercial Sales Manager David Arabe

Architectural Ceramics

For Father’s Day we interviewed a new dad, our Commercial Sales Manager, David Arabe, and got his thoughts on his new role as a dad and leading our commercial sales team. Since we have over 100,000 products, what would you choose as one of your favorite tile collections? I have the Calacatta Chablis Collection at home.

Sales 154