article thumbnail

Must-have rigid core brands for 2021

Floor Covering News

For the resilient category—the fastest growing in the industry—new innovations as well as tried-and-true staples are key for retailers looking to capitalize on the unexpected boost in sales that capped off 2020 and is poised to continue in 2021. No hassle once you make the sale, which during COVID-19 is a hard thing to find.

article thumbnail

Merchandising: Five tips for better product presentation

Floor Covering News

” Eckard also added that if customers are not ready to be helped, keeping your sales staff visible gives them the chance to ask questions when they are ready. “We have a receptionist who greets every customer once they walk through the door,” said Jason O’Krent, director of sales for O’Krent Floors, San Antonio, Texas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

NFA showcase: Attendees relish face-to-face opportunities

Floor Covering News

Being our first official meeting, we were very busy,” said Sam O’Krent, president of San Antonio-based O’Krent Floors, the newest member of the NFA (FCNews, June 7/14). Jeremy Sax, director of sales at Interceramic USA, talks tile with O’Krent Floors executives (from left): Margie O’Krent, Sam O’Krent and Jason O’Krent.

article thumbnail

Innovation steals the show at TISE 2020

Floor Covering News

More importantly, he said re-bookings were for TISE 2021 were “very strong,” with the sales office on the show floor packed daily with exhibitors rebooking steadily for next year. “We We had companies not currently exhibiting for TISE 2020 also come to the sales office and inquire to book for the following year,” Hicks added.

article thumbnail

Artist Heather Gauthier Makes Art of Beauty and Wildlife

Freshome Design & Architecture Magazine

San Antonio artist Heather Gauthier captures the beauty and whimsy of our love of animals. With pieces often featuring flora and fauna in exploding colors, Gauthier creates pictures that have a whimsical depiction of life and beauty. “I Years of practice helped her hone her craft and find her voice as an artist.

article thumbnail

Carpet, laminate continue resurgence

Floor Covering News

Today, however, laminate sales among CCA members doubled in just the last two years. Carpet, meanwhile, experienced a disastrous, COVID-19-induced second quarter in 2020, with residential sales dropping a stunning 27.4% The segment’s surge is more than anecdotal; it can be reflected in sales.

article thumbnail

LVT/SPC/WPC: Which is right for your customer?

Floor Covering News

To that point, FCNews reached out to several dealers across the country that heavily merchandise the luxury vinyl category and its three main iterations— LVT, SPC and WPC —to share their best sales strategies. That’s where our great sales associates step in and guide them through the options. San Antonio, Texas.