Decorative Sales Standards Survey 
Floor Covering News
APRIL 30, 2024
We are intent on reversing the trend of lost market share and focusing on growth through consumer and ‘pro-sumer’ awareness.” This is supported by “cradle-to-grave” studies conducted by NWFA in conjunction with the Decorative Hardwood Association. Visit flooringsummit.com to register.
Floor Covering News
MARCH 9, 2021
Disruptive brands are the ones that set the standard for everyone else to strive to emulate. For years, FloorForce had been studying consumer data, talking to retailers, conducting consumer surveys and running beta tests to monitor the behavior of consumers—both during and after her floor-buying journey.
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