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Multifamily market poised for a turnaround

Floor Covering News

“Overall, last year was a challenging year with higher interest rates while people not moving hurt the multifamily and builder business,” said Tracy Wyrick, vice president of sales, builder and multifamily, Engineered Floors. “We We expect it to be better this year with the second half being the strongest.”

Report 52
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NWFA: Near-record crowd represents highest turnout in 20 years

Floor Covering News

Event goers will gain insight into the latest developments in flooring sustainability, with focused discussions on green building standardization, health and material reporting, embodied carbon and more. A third of professionals surveyed expect moderate sales growth, with overall revenues expected to be up between 3%-7%.

Study 111
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Dealers share best practices for profits

Floor Covering News

That statement accurately reflects 2021 for many flooring dealers, who—despite facing numerous challenges— are closing out 2021 with one of their best sales years ever, with many shattering records. We also increased our window coverings sales by 50% volume over last year, which added another 2% in additional rebates. It all adds up.

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Builder: State of industry 2022

Floor Covering News

The top-line sales are there,” FEI Group’s Howerton said. The most obvious is global logistics concerns tied to import uncertainty,” said Dan Butterfield, vice president, residential sales, Dal-Tile. Stateside manufacturing is a critical touch point,” noted Larry Browder, executive vice president of sales, Crossville.

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Builders cut prices, offer incentives

Floor Covering News

—As the housing market has slowed rapidly over the past several months, builders have increasingly been reducing prices and offering special sales incentives—but nowhere near the same rate as during the 2007-2008 Great Recession when the housing sector cratered, according to the National Association of Home Builders (NAHB).

Report 98
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How contractors can beat revenue goals

Floor Covering News

I n the flooring industry, consistently meeting or beating revenue goals often boils down to having enough quality sales leads. According to the Modernize survey, 29% of respondents get their best outcomes from word-of-mouth referrals. Set high standards for these partnerships.

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The Industry Disrupters of 2020

Floor Covering News

Disruptive brands are the ones that set the standard for everyone else to strive to emulate. For years, FloorForce had been studying consumer data, talking to retailers, conducting consumer surveys and running beta tests to monitor the behavior of consumers—both during and after her floor-buying journey.