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The A+ flooring products of 2023

Floor Covering News

In flooring, retailers hand out accolades for their top products. In this case, the upper-echelon offerings must clear a high hurdle—quality construction, style and design, looks and inventory availability, to name a few. Ultimately, the product must resonate with the customer to truly garner A+ status. It is generally 2.25

Products 111
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Louisville Tile promotes Tammy Henry

Floor Covering News

—Louisville Tile, a distributor of ceramic tile and related products, has promoted Tammy Henry to national director of architectural and design (A&D) sales. Her journey began in the showroom, where her design skills and natural talent for sales quickly became evident.

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Don’t judge a book by its cover in sales

Floor Covering News

But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. A sales rep may be tempted to undersell a client who looks a bit scruffy or try to oversell to a person who pulled up to the parking lot in a Mercedes. The key is to not let it negatively impact your business. “I

Sales 75
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Selling made simple from dealers who know

Floor Covering News

Some focus on color and design, while others default to good/better/best comparisons. said when it comes to selling, it’s better to learn what the customer is looking for prior to launching into a sales pitch. Don’t force it and don’t try to sway them to a particular product. Emphasize style and design attributes.

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Forbo proves linoleum’s staying power

Floor Covering News

Forbo’s Marmoleum features a wide range of color, design and size options to create multiple looks. Forbo was founded with an expressed focus on linoleum flooring products. Forbo was founded with an expressed focus on linoleum flooring products. They keep coming out with new products even though they don’t have any competition.

Iowa 98
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Alliance Flooring holds Connect ’21 event

Floor Covering News

By Ken Ryan Alliance Flooring held its Connect ’21 Virtual Product Showcase March 15-17, an online event that brought together members and suppliers virtually for new product and merchandising introductions in advance of the upcoming selling season. The rising costs have forced suppliers to increase pricing on a range of products.

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Merchandising: Sprucing ‘up’ during ‘down’ times

Floor Covering News

Why do I need a sales desk that separates staff from customers? Those places pack in products and make customers feel crowded. Those places pack in products and make customers feel crowded. Our space is designed to make customers feel at home.”. Des Moines, Iowa. My desire was to give the space a ‘Zen’ feel.

Iowa 98