article thumbnail

How some flooring dealers make ecommerce work

Floor Covering News

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related industries—like home décor, furnishings and even electronics—flooring is a much different animal. Todd Herzig Pleasant Ridge Flooring and Design Detroit, Mich.

article thumbnail

Full speed ahead for Johnson following distribution shuffle

Floor Covering News

The new year marks a new beginning for Johnson Hardwood Floors. Clint Haselhorst, vice president of sales and marketing, R.A. Many times consumers want to upgrade their floors but aren’t ready to change out traditional stained cabinets that feature warmer tones and need something to compliment that look,” he explained.

Houston 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

35th Anniversary: 35 Women in Flooring

Floor Covering News

While the flooring industry has been a “man’s world” for decades, women are rising in the ranks and accomplishing incredible things that have helped move the industry forward. Cheryl Acierno has been engaged in the floor covering industry for her entire career, owning Acierno & Company for the past 21 years. Cheryl Acierno.

article thumbnail

People making a difference 2023

Floor Covering News

The list virtually covers the flooring eco-system—with manufacturing, technology, distribution and installation all represented this year, along with an outlier. No matter their company affiliation or title, many of the honorees share at least one thing in common: They are having an impact on the flooring industry.

article thumbnail

Shaw’s top sales reps share strategies for success

Floor Covering News

Two years later, COD was held here without that uncertainty as the company’s top sales associates from 2020 and 2021 were acknowledged. So we need to take off our sales hat and put on our solution provider hat. It’s our responsibility as senior sales leaders to go out and teach the new people coming in. All of us do that well.

article thumbnail

NWFA Expo 2023 surpasses expectations

Floor Covering News

The 37 th annual National Wood Flooring Association (NWFA) convention and expo delivered the goods once again as evidenced by not only a strong turnout, particularly on opening day of the exhibition, but also by active participation in the educational breakout sessions and keynote presentations at the show. M ilwaukee , W i s.—

article thumbnail

Looking back: Ralph Boe

Floor Covering News

The turnaround specialist reflects on the past 35 years in flooring. Retailers were spread all over the place and very small; there was no one who really had the dominance from a sales standpoint. Retailers were spread all over the place and very small; there was no one who really had the dominance from a sales standpoint.

Detroit 76