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EJ Welch expands leadership team

Floor Covering News

EJ Welch Company is continuing along its path of rapid expansion in the flooring industry by expanding its leadership team. The latest initiative in its efforts to grow its brand nationwide is hiring and promoting a wide range of seasoned professionals with experience in commercial and residential flooring and installation products.

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NWFA clarifies what ‘real wood’ flooring means

Floor Covering News

Louis—The National Wood Flooring Association (NWFA) has released a formal definition of wood flooring to help industry professionals as well as consumers identify the difference between real wood and “wood-look” flooring products.

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35th Anniversary: 35 Women in Flooring

Floor Covering News

While the flooring industry has been a “man’s world” for decades, women are rising in the ranks and accomplishing incredible things that have helped move the industry forward. Cheryl Acierno has been engaged in the floor covering industry for her entire career, owning Acierno & Company for the past 21 years. Cheryl Acierno.

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Daltile’s advisory meeting tackles Statements Dealer Program

Floor Covering News

A key strength of the Daltile brand is the breadth and depth of product offered, according to Maria Snow, marketing manager for the Daltile advisory board program. The ultimate goal is to equip our retail partners for success with our products and increase retailer sales.”. Kelly Taylor, Ambassador Floor (St Louis, Mo.).

Meeting 59
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NWFA, Footprints Floors partner on LMS

Floor Covering News

Footprints Floors, a flooring installation company with 77 owners and 155 franchise locations throughout the United States, is partnering with the National Wood Flooring Association (NWFA) to create a learning management system for its employees based on content from NWFA University (NWFAU).

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Flooring industry supports worthy causes

Floor Covering News

The flooring industry has done its share of cause-related marketing over the years, collaborating with such worthy causes as Susan G. Komen, Tunnel for Towers and St. Shaw donates all flooring for 45+ Dream Home giveaways yearly. The homes are raffled away, with ticket sales going to St.

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EJ Welch targets Southeast region for expansion

Floor Covering News

EJ Welch has acquired certain assets from Blue Equity-owned Gilford-Johnson Flooring covering Alabama, Eastern Tennessee, Georgia, Mississippi, South Carolina, North Carolina, Virginia and Florida territories. The company also hired Tom Dorsey to the role of regional vice president sales and operations of the Southeast region.