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EJ Welch expands leadership team

Floor Covering News

The latest initiative in its efforts to grow its brand nationwide is hiring and promoting a wide range of seasoned professionals with experience in commercial and residential flooring and installation products. She brings years of expertise in flooring sales management, new business development, project management and strategic planning.

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NWFA clarifies what ‘real wood’ flooring means

Floor Covering News

Louis—The National Wood Flooring Association (NWFA) has released a formal definition of wood flooring to help industry professionals as well as consumers identify the difference between real wood and “wood-look” flooring products.

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Daltile’s advisory meeting tackles Statements Dealer Program

Floor Covering News

A key strength of the Daltile brand is the breadth and depth of product offered, according to Maria Snow, marketing manager for the Daltile advisory board program. The ultimate goal is to equip our retail partners for success with our products and increase retailer sales.”. Kelly Taylor, Ambassador Floor (St Louis, Mo.).

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35th Anniversary: 35 Women in Flooring

Floor Covering News

During that time, she was instrumental in the initial launch of several product lines and managed Mannington’s Surfaces presence for over eight years. She was—and continues to be—on the frontline of customer engagements, leveraging flooring industry knowledge with her sales skills. Penny Carnino. Carole Cross.

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NWFA, Footprints Floors partner on LMS

Floor Covering News

We understand the value of education, not only for our installers but also for sales staff who are working with customers to assist them with finding the right floor for their specific needs,” said Bryan Park, founder, Footprints Flooring.

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EJ Welch targets Southeast region for expansion

Floor Covering News

The company also hired Tom Dorsey to the role of regional vice president sales and operations of the Southeast region. Dorsey brings 30 years of sales leadership in the construction industry, both in manufacturing and distribution, employed by world-class brands such as Armstrong, Mannington, JJ Haines and CertainTeed.

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A ‘Showroom Pricing’ solution

Floor Covering News

B efore starting her own software company, Kristen Stensby worked in her family’s flooring store in St. Louis as a commission-based RSA in charge of maintaining pricing—manually—for a 4,000-square-foot showroom. We have a two-level showroom so the sales experience for my staff and our customers became tedious.