Grout Painted Sales Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. While the main event for tile each year is Coverings, being held in Orlando, Fla.,
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers.
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Floor Covering News
FEBRUARY 20, 2023
Making it an easy sale Mohawk introduced a slate of new resilient products—two launches each across its three master brands. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. national residential sales manager.
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
FEBRUARY 16, 2022
Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We Wellmade unveiled its new HDPC vinyl tile at the show, which features an innovative grouted ceramic look in a 12 x 24 format and various colors. This will give our dealers a competitive edge.”.
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