Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
JANUARY 3, 2023
At launch, more than 200 flooring retailers agreed to take on the Premier Flooring Center, which emphasizes a best/better/good selling strategy with nylon 6,6 being the “best,” nylon 6 the “better” and polyester the “good.”. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity.
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Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. While the main event for tile each year is Coverings, being held in Orlando, Fla.,
Floor Covering News
MARCH 16, 2022
By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022. Merchandising strategies. In the virtual realm, digital tools such as visualizers are often essential to the sale.
Floor Covering News
MARCH 31, 2021
Whether it be product design, go-to-market strategy or a combination of the two, these “new kids on the block” are proving themselves in a category dominated by seasoned suppliers. TruCor Tile IGT (Integrated Grout Technology) is a tile visual with the grout line engineered into the locking system.
Floor Covering News
MARCH 21, 2022
It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Boosting retail sales.
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