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The Natural Stone Institute announces 2023 award recipients

Floor Covering News

Oberlin, Ohio—The Natural Stone Institute (NSI) has named the winners of its three award programs for 2023. The Shahs soon realized that natural stone for residential and commercial usage had even higher market potential and redirected their efforts toward developing this sector of the industry.

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Exclusive: MSI sees opportunities amid challenges

Floor Covering News

Raj Shah, MSI co-CEO M S International, more commonly known as MSI, started making headlines about 15 years ago as an affordable source of ceramic tile and stone. Over the past decade, the 48-year-old company got into the SPC game in a huge way, becoming the second-largest supplier of that product in the U.S. That’s our expertise.

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MSI’s Shah outlines his strategy for success

Floor Covering News

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.