Marble Painted Strategy Travertine 
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Ava by Novalis. plank format.
Floor Covering News
FEBRUARY 20, 2023
Republic tapped the tile-look trend with the introduction of Solar Granite, a shiny marble look product, which is slip resistant and scratch resistant. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process.
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