Remove transactions-with-beauty
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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

The durable and water-resistant nature of tile combined with its beauty and longevity makes it ideal for many applications and surfaces. “Simply put, consumers have a strong desire for tile,” Mara Villanueva-Heras, vice president of marketing, Emser Tile, told FCNews. Merchandising strategies.

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Chilewich acquired by Berkley Capital 

Floor Covering News

Partnering with Berkley Capital will help fuel Chilewich’s commitment to launch design-led innovations; inspire consumers and designers to choose beautiful, durable, made-to-last products through best-in-class brand marketing; and expand the company’s national and global reach, the company said. Terms of the transaction were not disclosed.

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Mastering the upsell (part 2)

Floor Covering News

Now, let’s dive into how you can effectively implement upsell strategies to increase your transaction size and revenue. Seeing tangible representations of their beautiful new interior can inspire them to explore upselling opportunities they might not have considered. I n part one of this series, we explored the power of upselling.

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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

Our focus is to create a relationship with the end user early in their journey, and to allow them to move down the funnel and transact where they’re most comfortable,” explained Doug Jackson, Cali president. “Our It’s just a matter of where they have the most comfort transacting.”. Engineered Floors.

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How to use Instagram to build business

Floor Covering News

By Megan Salzano As the most visual—and arguably most beautiful—social media platform, Instagram (IG) can play a major role in successfully selling flooring. Users can learn more about products right in the app, and either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brand’s e-commerce site.

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Retailers reveal the suppliers they win with

Floor Covering News

By Ken Ryan B ehind every successful floor covering retailer is a supplier—or core group of vendors—with a vested interest in the health and vitality of that retailer. But it’s not the only factor retailers consider. Following are some of the suppliers that stand out in retailers’ minds. The Dixie Group. What retailers had to say.

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Breathing in the Light

Margaret Almon Mosaics

Shawna Lemay, Transactions with Beauty ). Glass on slate, 12×6 inches. Consider this question from Shawna Lemay, Is it possible, even, that the light of the world, carefully observed, enters us, enters our breathing, and even our souls? This Breathe went across the street to our neighbors this week.

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