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Five tips on how to sell the right adhesive

Floor Covering News

Adhesives can be a tricky category, especially when it comes to a flooring sale. Luckily, adhesive manufacturers know just how to position their products to the benefit of the retail sales associate. Most retailers never get to the point of discussing sundry products that go along with the sale. It’s that simple.

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Must-have product introductions of 2023

Floor Covering News

I nnovation is at the heart of product development for flooring manufacturers. Fortunately, this year’s “must-have” product introductions serve as a compilation of in-demand and innovative soft and hard surface flooring. Following is a sampling of some notable products from 2023, along with their key selling points.

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Adhesives: New formulations give installers an edge

Floor Covering News

That’s what adhesives suppliers are touting as they showcase new formulations designed to go the extra mile to improve flooring installations. Today’s adhesives offer multiple solutions beyond their core purpose including sound absorption, moisture prevention and mildew resistance. Custom Building Products.

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Laticrete introduces Glass Tile Adhesive Lite

Floor Covering News

Laticrete has launched Glass Tile Adhesive Lite, a premium adhesive mortar for glass tile and mosaic tile including submerged applications. With its superior lightweight formula , higher bond strength, long open time and non-sag performance, the product is easier to transport and easier to handle on the jobsite, the company said.

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Shaw Floors looks to ‘Elevate’ retailers’ offerings

Floor Covering News

D a ll as —Shaw Floors is coming into 2024 loaded for bear with an increased focus on high style and exclusivity. Rather than focus its Phase 1 introductions on line extensions to core collections, the company unveiled an array of unique visuals, species and products designed to provide its retail partners with something different.

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Laticrete to showcase new product at Total Solutions Plus

Floor Covering News

—For the 11 th annual Total Solutions Plus Conference by the National Tile Contractors Association, Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, will give attendees a virtual first-hand look at the company’s latest flooring solutions. Products to be showcased. SpectraLock 1.

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Introducing the Next Wave of HENRY® Flooring Adhesives: Building on Legendary Performance

The Pulse: Ardex Americas

Henry Company announced four new products today, the largest new product launch since the company was purchased by ARDEX Americas in 2001. Since 1933 the HENRY ® brand has represented innovative, high-performance flooring adhesives and substrate preparation products, and this new line of products delivers on that tradition.