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Portobello America to unveil new products at Coverings

Floor Covering News

Portobello America will showcase eight new product introductions at this year’s Coverings, to be held here April 18-21. The company’s new products, to be exhibited at booth #2605, will now be produced stateside in Tennessee at the company’s brand-new, state-of-the-art, 900,000-square-foot factory. Orlando, Fla.—Portobello

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Portobello America to exhibit at Coverings 2024

Floor Covering News

Atlanta—Portobello America is strengthening its presence at Coverings 2024, held here April 22-25. Visitors can find the company at a larger booth (#7320 in Hall C), and will be treated to a comprehensive showcase of the company’s new portfolio of wall and floor tile collections, encompassing a wide range of formats from large to small.

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Stats 2023: Laminate resurgence drives sales higher

Floor Covering News

laminate flooring category generated in late 2020 and throughout 2021 continued to positively impact segment sales in 2022. Floor Covering News research shows the U.S. laminate flooring market generated approximately $1.382 billion in sales last year at the first point of sale—an uptick of 6% over the year prior.

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AHF Products marks five-year anniversary

Floor Covering News

Las Vegas—To say that AHF Products has grown in a few short years would be a vast understatement. Once predominantly a company focused on solid hardwood, AHF has since evolved into a powerhouse supplier offering the full spectrum of hard surface products. America was literally built on our floors. He was so proud.

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale.

Sales 98
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Laminate: Giving rigid core flooring a run for its money

Floor Covering News

When it comes to durability, scratch/dent resistance, ease of installation/maintenance and affordability, laminate flooring checks all the boxes. However, where laminate has had to play “catch-up” in recent years is in the waterproof/water-resistant department—the domain of rigid core products like SPC and WPC.

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Fishman Flooring Solutions honors Tarkett

Floor Covering News

Solon, Ohio—Tarkett was recently named 2022 Vendor Partner of the Year by distribution partner Fishman Flooring Solutions. Fishman Flooring Solutions distributes a variety of Tarkett Contract resilient products, including luxury vinyl tile, vinyl sheet, VCT and finishing accessories. “Our