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Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. Look for more tools to be introduced in 2021,” Heras stated. Digital tools.

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Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. Look for more tools to be introduced in 2021,” Heras stated. Digital tools.

Tools 52
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Ceramic: State of the industry 2023

Floor Covering News

S everal issues that shook out in 2023 have contributed to a less-than-stellar year for ceramic tile. The increase in interest/mortgage rates, an abrupt transition of spending among consumers—from goods to services—and price deflation have all caused a lack of growth for ceramic tile in 2023. Category experts agree the U.S.

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Back to Basics: AC’s Ceramic Tile Collections

Architectural Ceramics

While children everywhere are going back to school, let’s go back to basics and learn about ceramic tile through a few of Architectural Ceramic’s collections: Basics, London, and City Hall. Let’s learn a bit about how ceramic tile is classified. The principles used to create ceramic tile are basic.

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Joaquin Piquet: ceramic visionary

Diary of a Tile Addict

He has recently written a very insightful article for Vigilancer (reprinted in full below) that provides a fascinating insight into the mind of one of the instigators of the aesthetic and technical innovations that have revolutionised the ceramic sector over the past few decades. Tile In 2023 the buzzword was Artificial Intelligence. In

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.

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4 tips for trading up to tile

Floor Covering News

—Chasitiy Hurtt senior manager merchandising and marketing operations EMSER TILE VISUALIZERS “Visualizers and augmented reality (AR) tools play a major role in enticing consumers to upgrade their interiors and exteriors. These tools allow customers to virtually preview how different tile options would look in their spaces.

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