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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

Flooring 105
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Is it all waterproof: How many waterproof flooring lines are enough?

Floor Covering News

W hen it comes to “waterproof” flooring—or water resistant, as most flooring retailers will attest —how do you know how much is enough? However, how do flooring retailers know how much is enough? It is the original with the largest variety of colors, textures, widths and thicknesses. ROD WOODS Patina Studios York, Neb.

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Alliance Flooring holds Connect ’21 event

Floor Covering News

During Connect ’21, Ron Dunn (left) and Ryan Dunn likened the toy that always bounces back-no matter how many times it gets knocked around-to its Alliance Flooring retailers during the pandemic. Alliance Flooring said it plans to hold an in-person convention at Rosen Shingle Creek in Orlando during the second half of 2021. Josh Elder).

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Made In the USA: AC Tile Lines Made in America

Architectural Ceramics

Photo: 5″ Diamond field in various colors, bathroom by Abode Design, image via prattandlarson.com. The trendy color and geometric pattern lend itself to a bold look, and an energizing way to start the day. Photo: Euphoria 3×9 field in Margaritaville color blend of crackle and luster glazes.

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35th Anniversary: 35 people under 40

Floor Covering News

While flooring is still largely ruled by well-established legends and pioneers, there’s a new generation in town. Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. CEO/president, Nonn’s Kitchen Bath & Flooring. Jason O’Krent.

Sales 98
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Dixie’s TruCor gets ‘Refined’

Floor Covering News

Refined is a new PVC-free hard surface offering reminiscent of both rigid core and laminate flooring. The TruCor brand from The Dixie Group is solely focused on providing its retail partners with the best waterproof flooring in the market. I think the colors are more of the colors of today—the visuals are on target.”

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WPC vs. SPC: How competing cores thrive at retail

Floor Covering News

Not only does the resilient flooring category continue to take market share from most other flooring categories , it is still reporting growth despite challenging times. As such, flooring dealers have had to stay educated on each subsegment’s features and benefits and where each will thrive once installed in the home.