Colors Demo Flooring Sales 
Floor Covering News
JANUARY 27, 2023
—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping experience, Mohawk’s SmartStrand Color Wall is designed to inspire consumers to easily shop and confidently select a color and comfort level for their home.
Floor Covering News
NOVEMBER 29, 2022
—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping experience, Mohawk’s SmartStrand Color Wall aims to inspire consumers to easily shop and confidently select a color and comfort level for their home.
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Floor Covering News
FEBRUARY 10, 2020
From the abundance of news products, tools and merchandisers on the show floor—to the bevy of educational sessions in the meeting rooms—there were more than enough enticements to get retailers to make the trip. “We The show floor was busy all three days of the event. Mohawk unveiled its ‘reimagined’ space at the show.
Floor Covering News
APRIL 17, 2023
The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. With the Surfaces launch of the SmartStrand Color Wall, Widdifield said Mohawk wanted a marketing campaign that would amplify its reach. “We
Floor Covering News
JANUARY 12, 2023
Whether you work in retail, auto sales or a B2B business you’ll have far more success if you’re familiar with the characteristics of your target buyer and thoroughly qualify each prospect against that matrix. And regardless of what industry you’re in or what type of organizations you sell into, a few sales axioms hold.
Time2Design
APRIL 8, 2014
This year KBIS being combined with IBS truly created a excitement that could be felt as soon as you entered the show floor, something that has been missing many years. The energy on and off the show floor far exceeded our expectations ,” said John Petrie, NKBA 2014 president. color selection. color specialist.
Floor Covering News
AUGUST 18, 2021
But one category that remains a haven for dealers is accessory products—a segment that provides product differentiation while enabling customers to add a finishing touch to their flooring installation. Three of the biggest are that these products complement flooring, carry high profit margins and create multiple sales with floor coverings.
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