Colors Kitchen Sales Strategy 
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”
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Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. It’s available in four colors with matching mosaic designs.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Color, for example, was at the forefront. I didn’t want people standing around.
Floor Covering News
FEBRUARY 7, 2022
FCNews spoke with several dealers across the country who have diversified product offerings to gauge the strategies that work best for them. We implemented the changes by adding samples and vignettes and then getting the sales reps to come and help train. Al Capaul, owner, Capaul Floors and Cabinets, Mauston, Wis. ” The RESULT.
Floor Covering News
OCTOBER 19, 2022
To that point, FCNews reached out to several dealers across the country that heavily merchandise the luxury vinyl category and its three main iterations— LVT, SPC and WPC —to share their best sales strategies. That’s where our great sales associates step in and guide them through the options. Lupe Brookhart. Anaheim, Calif. “We
Floor Covering News
SEPTEMBER 12, 2022
“Exterior projects are still on the rise because during their time at home, people rediscovered their home’s exterior spaces and the reinvigorated practice of enjoying time together outside,” Patrick Warren, vice president of residential sales, dealer and showrooms, Dal-Tile Corp., told FCNews. Outdoor living trends.
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