Floor Covering News

AUGUST 25, 2020

Travis Bass, EVP of sales, Swiss Krono USA. Frank Hargadon, Regional sales manager, Beauflor. Andrew Bennett, commercial sales manager, Tarkett. Sheet vinyl has some of the most amazing patterns and colors for a consumer looking for high fashion. Ensure you have large sample boards or a display floor. SHEET VINYL.

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Floor Covering News

MARCH 20, 2024

The line also taps the wood-look trend with realistic colors and styles. They have a good/better/best strategy, but they also have a wide variety of designs. The styles are nice neutral colors, too. The owner, the sales reps. It was great timing for us,” he explained. And it’s a very broad line.

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Floor Covering News

FEBRUARY 22, 2022

Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale. Dal-Tile, for example, revamped its show strategy and provided not only a way for dealers to find new products but a way for those dealers to experience the shopping journey as their consumer does.

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Floor Covering News

MAY 1, 2023

“Leading up to the event, and as recent as [Tuesday] night, we have been trending 20% ahead on attendance versus our 2019 show—our benchmark— throughout the campaign,” Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings, told Floor Covering News. “So I think the vibe is ‘OK, we’re back, we’re 100%.’

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Floor Covering News

OCTOBER 21, 2020

With two decades of experience in design and marketing luxury products, Zurfluh will enhance Emser’s strategy and broaden its position in product development and trend forecasting, the company said. Los Angeles—Emser Tile has named Suzanne Zurfluh as the company’s new director of design and trend.

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Floor Covering News

OCTOBER 19, 2022

To that point, FCNews reached out to several dealers across the country that heavily merchandise the luxury vinyl category and its three main iterations— LVT, SPC and WPC —to share their best sales strategies. That’s where our great sales associates step in and guide them through the options. sales director IP.

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Floor Covering News

DECEMBER 4, 2023

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Lutea offers a wealth of design options and serene colors in wide planks to create a foundation for a luxuriously well-styled home.

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Floor Covering News

FEBRUARY 23, 2023

It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Color, for example, was at the forefront. I didn’t want people standing around.

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Floor Covering News

JANUARY 3, 2023

At launch, more than 200 flooring retailers agreed to take on the Premier Flooring Center, which emphasizes a best/better/good selling strategy with nylon 6,6 being the “best,” nylon 6 the “better” and polyester the “good.”. For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity.

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Floor Covering News

FEBRUARY 7, 2022

FCNews spoke with several dealers across the country who have diversified product offerings to gauge the strategies that work best for them. We implemented the changes by adding samples and vignettes and then getting the sales reps to come and help train. Al Capaul, owner, Capaul Floors and Cabinets, Mauston, Wis. ” The RESULT.

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Floor Covering News

FEBRUARY 20, 2023

Clean looks, lighter, warmer colors, tile looks and sustainable vinyl, in particular, stole the show. “I I would say a major storyline in the industry is growth in light, warm colors, whereas the last couple of years, we’ve probably been in a mid-neutral, rustic area,” said Jenne Ross, product director, Karndean.

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Floor Covering News

MARCH 31, 2021

Whether it be product design, go-to-market strategy or a combination of the two, these “new kids on the block” are proving themselves in a category dominated by seasoned suppliers. It paves a secured path for the company’s sales growth, which enables its customers to be assured that most colors are in stock and available.

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Floor Covering News

SEPTEMBER 12, 2022

“Exterior projects are still on the rise because during their time at home, people rediscovered their home’s exterior spaces and the reinvigorated practice of enjoying time together outside,” Patrick Warren, vice president of residential sales, dealer and showrooms, Dal-Tile Corp., told FCNews. Outdoor living trends. How dealers can succeed.

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Floor Covering News

MAY 16, 2023

of total resilient sales in 2021 and 34.8% Lux Flooring is one of the best lines for the price, the colors and the quality,” said Jimmy Poulos, founder and owner of Flooring 101, based in Oxnard, Calif. It’s that business strategy he says will carry Lux Flooring soundly into the future. But it’s more than that. “We

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Floor Covering News

MARCH 21, 2022

It’s this disruptive strategy that has helped put Cali on the 2022 Industry Disruptors list. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.

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Floor Covering News

JUNE 7, 2021

“We have an incredible breadth of product and capabilities and we’re ready to focus in on the things that make a difference to both the consumer—whoever that end user is for the dealer—and our retail partners,” Patrick Warren, vice president, residential sales, dealer and showrooms, Dal-Tile Corporation, told FCNews. “We It’s not just tile.

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Floor Covering News

JULY 14, 2022

R esidential carpet sales grew an impressive 17.2% Consumers crave premium style and design in a quality product they can invest in and live on for years to come,” said Natalie Cady, director of premium brands residential channel strategy for Shaw Floors. Hillsworth, a wool offering, includes a Navy blue coloration. in Q1 2022.

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Floor Covering News

SEPTEMBER 1, 2021

—Alliance Flooring has named Robbie Spurr vice president sales working out of the Alpharetta, Ga., Spurr will lead and develop the company’s sales strategy, enhancing and building on prior successes. He brings with him a wealth of flooring knowledge and experience from the retail, floor covering industry and sales fronts.

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Floor Covering News

OCTOBER 14, 2021

The collection’s color tones reference back to estuaries, Page said. By far the designs are on point,” said David Kurtz, vice president of commercial sales. Tarkett took home a Gold in the hard surface vinyl/LVT Natural Materials category for its Color Splash Speckled Rubber Tile. It is offered in a 12 x 48 plank.

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Floor Covering News

AUGUST 12, 2021

Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. Today, Amber Leigh is one of the key drivers behind the marketing for each of our brands from strategy to execution. director of sales, O’Krent Floors. He was promoted to CEO in February 2020. Andy Hogan, CEO, FEI Group.

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Floor Covering News

JUNE 30, 2021

It’s no wonder resilient flooring suppliers came to play at TISE 2021, as the category garnered a jaw-dropping 20% gain in sales last year and doesn’t show any signs of stopping in 2021. To me, everything has been driven by the pet industry—80% of households have pets,” said Amy Watkins, director of operations and sales. “So,

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Floor Covering News

FEBRUARY 20, 2024

The Stone + Wood collection—my dad, [Michael Raskin, CEO], has been working on for two years, picking out the right colors and really fine-tuning it. Now we’ve taken it and we’re offering the same colors in a herringbone option—so a little bit more stylistic in design. We have eight different colors in the line.

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Floor Covering News

AUGUST 6, 2021

She was—and continues to be—on the frontline of customer engagements, leveraging flooring industry knowledge with her sales skills. She has created and implemented training programs for independent flooring retailers, distributors, manufacturers and sales reps for the past 50 years, developing programs to help grow their businesses.

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Floor Covering News

APRIL 18, 2022

“The attendees and the exhibitors —and the world in general—are getting back to business, and face-to-face is really important in that engagement,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews. “I The collection is avail- able in three colors, surfaces and sizes.

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Floor Covering News

DECEMBER 16, 2022

Ceramic suppliers may need to juggle their supply chain and go-to-market strategies, but most say the last few years have taught them how to do just that—and successfully so. senior vice president of sales, Dal-Tile. We recently launched our Calacatta Mirragio line, which matches one of our top-selling countertop quartz colors.

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CTDA's Tiledealer Blog

AUGUST 27, 2013

Florida Tile has announced two significant changes to its sales and marketing organization due to recent growth in it independent and commercial divisions. Massimo Barbari, previously Executive Vice President of Sales and Marketing for Florida Tile, has been promoted to Product Development of Foreign Panariagroup Brands.

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Floor Covering News

MAY 17, 2023

Before joining Panariagroup USA, I held various executive roles in the industry, including sales and marketing, product development and operations. To achieve this, we will be examining how to most effectively invest in new technologies and product innovation, expand our distribution channels and enhance our customer engagement strategies.

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Floor Covering News

OCTOBER 1, 2020

” Eckard also added that if customers are not ready to be helped, keeping your sales staff visible gives them the chance to ask questions when they are ready. “We have a receptionist who greets every customer once they walk through the door,” said Jason O’Krent, director of sales for O’Krent Floors, San Antonio, Texas.

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Floor Covering News

MAY 15, 2023

FCNews rounded up scores of retailers from around the country to get their advice and strategies on a host of topics—customer service, merchandising, marketing and promotion and hiring, training and recruiting. Listen to your employees, to your installers, to your customers, to your sales reps, to other dealers and so forth.

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Floor Covering News

APRIL 3, 2022

“The shows that have staged in the first quarter that are in the construction and building industry have had a real excitement and energy about them,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews.

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Floor Covering News

FEBRUARY 16, 2022

Our customers are very glad Shaw Floors is back at Surfaces,” said Steve Sieracki, senior vice president of residential sales. “We In SPC, Shaw’s Floorté brand unveiled its Paragon Plus Natural Bevel—SPC planks featuring an innovative bevel and natural color lines. Planks measure 7 x 48 and are available in 10 colors.

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Floor Covering News

MARCH 9, 2021

The curated assortment of design-driven styles is made to reflect today’s most popular colors, textures, finishes and sizes. The proprietary technology produces realistic color, detail and veining for a look that’s meant to be virtually indistinguishable from the material being emulated. The new strategy is anything but ordinary.

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Floor Covering News

FEBRUARY 19, 2021

sales and marketing. sales efforts for Indusparquet from the beginning. Wholesale strategy. One very important thing that he brought to the company was focus and execution of the strategy in which he believed,” she said. “We They needed somebody to push back on the sales side to say, ‘This is how it works in the U.S.,

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Floor Covering News

FEBRUARY 9, 2022

By Reginald Tucker—“Offering great products that translate at the point of sale in the right way so RSAs can understand what we’re trying to drive home to the consumer.” With wood looks, we’re seeing trends that hearken back toward tradition where we’re seeing color and trends come back into play,” Marchetta said.

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Floor Covering News

JUNE 26, 2023

Ian Burt, director of sales and marketing at Aquafil USA, agreed the show kicked off to a roaring start. Of that, flexible LVT (including glue-down and loose lay) brought in $1.446 billion in sales and 758 million square feet. We see a lot of color, more warm colors, too—not cool grays as much. Monday] was an awesome day.

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Freshome Design & Architecture Magazine

JUNE 25, 2014

Some of us get lucky—we stake the For Sale sign in our yard one sunny morning and the house is sold before sundown. Now seems to be the time to list your home, but how can you stand out in the crowd when it seems every other home on your block is up for sale? Here is another strategy which could help. Collect this idea.

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Floor Covering News

FEBRUARY 21, 2022

Shaw is maintaining its 2021 strategy of phased introductions to ensure it can offer the hallmark service on which it prides itself. What we’re trying to do is simplify a very complex area of the business for our sales teams, our retailers and their personnel.”. Following is an overview of some of the highlights.

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