Colors Marble Sales Strategy 
Floor Covering News
SEPTEMBER 3, 2020
Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.
Floor Covering News
APRIL 18, 2024
“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”
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Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s currently available as a wall tile in three styles—Pyramid White, Wave Black and Stries Calacata—and a floor tile in six colors and two sizes. It’s available in four colors with matching mosaic designs.
Floor Covering News
MARCH 27, 2023
However, making the sale can sometimes be laborious for the retail sales associate. With that in mind, tile suppliers are touting new-and-improved merchandising concepts designed to support the sale. The ultimate goal is to equip our retail partners for success with our products and increase their sales. Statements 2.0
Floor Covering News
FEBRUARY 22, 2022
Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale. Dal-Tile, for example, revamped its show strategy and provided not only a way for dealers to find new products but a way for those dealers to experience the shopping journey as their consumer does.
Floor Covering News
APRIL 18, 2022
“The attendees and the exhibitors —and the world in general—are getting back to business, and face-to-face is really important in that engagement,” Jennifer Hoff, president of Taffy Event Strategies, the event planning company for Coverings, told FCNews. “I The collection is avail- able in three colors, surfaces and sizes.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. Color, for example, was at the forefront. I didn’t want people standing around.
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