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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.

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Employee Spotlight: Commercial Sales Manager David Arabe

Architectural Ceramics

For Father’s Day we interviewed a new dad, our Commercial Sales Manager, David Arabe, and got his thoughts on his new role as a dad and leading our commercial sales team. David: There are a lot of great ones, but I love our new Stone Run Collection. Calacatta Chablis Collection in the 4″ hexagon natural stone mosaic.

Sales 154
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Tapping the high-end market with tile and stone

Floor Covering News

The ceramic, stone and porcelain tile category remains one of only two truly aspirational product categories within the industry, meeting the needs of the high-end market in several ways. It is the jewelry of the interior space, bringing to life more muted colors and widely used visuals and formats.”

Stone 98
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TISE 2024 exceeds expectations

Floor Covering News

Curated education spanned hundreds of topics dedicated to hands-on processes such as safety certifications, polishing demonstrations and natural stone applications as well as providing business development resources in marketing, sales, leadership and customer relations.

Las Vegas 104
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Design Trends: The 2019 PANTONE Color of the Year

Architectural Ceramics

In 2016, PANTONE’s Color of the Year was Rose Quartz 13-1520. Learn more about how the PANTONE Color of the Year is selected, this year’s color: Living Coral, and how to incorporate it into your designed interior space (which we hope includes tile from Architectural Ceramics, of course). That was so 2016.

Colors 159
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Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Architectural Ceramics is here to help you know what type of range, be it subtle or extreme, to expect from ceramic, porcelain and stone; and to know how best to prepare for it.